HIGHLIGHTS FROM SLEEP IN WONDERLAND – MILANO DESIGN WEEK 2025

From 8 to 13 April 2025, our Milan Flagship hosted Sleep in Wonderland, an immersive journey dedicated to the night and new ways of experiencing this space through the new Alf DaFrè collections.
Three settings, three different visions of the sleeping area, recounted an evolution of nocturnal living, combining aesthetics, material and fragrance.
Each scenario was enriched by a fragrance, chosen to inspire and transport visitors into a dreamlike and sensorial world.

NEW TIMELESS

An elegant room with a bourgeois flavour, designed for those who like to organise their day from the early hours of the morning.
Protagonist of the scene is the Rovì bed, a contemporary re-edition of a 1970s icon designed by Rovilio Da Frè, here proposed with a leather headboard and Fashion Wood Naturale solid oak frame.
Completing the environment is the Nadir night group, characterised by enveloping curves and a forest green glossy lacquered finish. An elegant reinterpretation of vintage in a contemporary key.

PLAYFUL

A dynamic and versatile space, where the sleeping area transforms and welcomes new rituals: from calling, to relaxing, to reading.
The Grand Voile bed, in midnight blue lacquer with integrated boiserie and matching cushions, becomes a fluid and personal place.
Next to it, the Paal bed features an Anfora lacquered frame and Biscotto fashion wood legs, with an essential and solid design.
The more compact Voile version introduces the new Mei sleeping group, which breaks traditional patterns by eliminating the corner as an aesthetic element.

FUTURISTIC DREAMING

The last leg of the journey takes us to an intimate setting, where natural shapes and colours create a cosy cocoon suspended between dream and reality.
Here the Rovì bed, in the Fashion Wood Terra version with fabric headboard, and Paal, in the Fashion Wood Biscotto finish, express a new balance of style and warmth.
Protagonist of the space is also Yume, a fluid and relaxing furnishing element, together with the Mei sleeping group in the new Mocha Mousse finish, a new colour presented as a preview during this edition. A distinctive touch that ends the journey in style.
It has been a pleasure to share with you this dreamlike journey into the world of night.
Sleep in Wonderland represented a moment of reflection and inspiration on contemporary living.
Every night brings with it new possibilities and new dreams: we are waiting for you to discover together the collections for the living and sleeping area signed by Alf DaFrè.